Visual Imagery
How are you helping your clients and company cut through all the advertising clutter?
The first step in advertising is to gain the consumers attention and then lead them to consider trying your product or service. Remember, the imagery still needs to reflect the overall brand image of the product you are trying to promote. Secondly, the imagery selected needs to carry through to all of your advertising and marketing material in order to build effectiveness and a cohesive brand feel. Thirdly, the imagery needs to help tell a story about why a consumer would want to use your product or services.
Brand Recognition Steps:
1. The first time a potential client sees you they may not recognize you.
2. The second time they may recognize your business name and try to remember where they heard of you before.
3. By the third time most prospects will remember your name and what your company does.
Today’s consumer marketplace is packed with multiple forms of marketing messages all trying to gain a consumers attention. The long form copy writer and Jingle writers have seen their trade pushed to the blogosphere where they compete for attention of machines and computer programmers. However, real human consumers are still out in the marketplace searching for your company’s goods and services. Often they just need to be “awakened” to your product. Strong visuals in unexpected places can help you stand out among your peers.
Their are many ways to advertise and get your company noticed and bring in the business! Some of these unexpected places could include many non-traditional locations such as:
* Vehicle and Fleet Wraps
* Elevator Door
* Stair Risers in shopping malls
* Store-Front Windows
* Floor Graphics to lead consumers directly to your product.
Elevator wrap
The best thing about advertising is it allows you to GET CREATIVE! Here at Speedpro we are available if you already have the graphics done and just need help printing, or you need something designed from scratch. Come into the studio with little, exact or no idea at all and we can help create your masterpiece. Stop in the studio today and see what we can do for you!
